SafetyMails warns that almost 25 percent of emails entered into forms are invalid
Grand News Network May 8, 2024
According to study from SafetyMails, 23.9 percent of emails entered into registration forms contain typos. This way, contacts become invalid and harm lead generation.
Rio de Janeiro, RJ, Brazil, 8th May 2024 – SafetyMails is a bulk email verification SaaS that also blocks invalid contacts from entering on registration forms. At the end of 2023, the startup launched a research containing relevant data for the email marketing market.
The SaaS, which integrates a real-time verification API with lead collection services, such as registration forms on landing pages, websites, applications, among others, discards non-existent or invalid email addresses, in addition to detecting incorrect domains, offering correction suggestions (like “did you mean”).
This way, the user who enters a non-existent or incorrect address is unable to advance in the activities mediated by the forms, such as accessing rich materials (e.g.: e-books and webinars). Only active and valid emails are included in the lists with the verification API integrated.
The impacts of real-time verification are very positive for marketing and sales teams, who have more opportunities to obtain results and close deals when communicating with active leads.
A sanitized list free of invalid email addresses reduces the Cost per Lead, as email verification allows a greater number of leads generated. All of this favors the ROI of campaigns, which ends up being increasingly higher.
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