Booking.com is in Talks to Acquire Synxa to Offer the All-in-One Concierge Arbitrage Software to its B2B Customers

United States, 26th May 2024 - Booking.com, a leading online travel reservations provider, is considering acquiring Synxa, a B2B travel inventory software company known for its extensive and diverse platform. This platform provides over one million unique travel-related inventories, including private jets, exotic cars, luxury villas, upscale hotels, resorts, yachts, and event tickets. The acquisition aims to expand Booking.com's service offerings in the travel industry.

As an All-in-One Concierge Arbitrage Software, Synxa has gained attention for enabling travel agencies to access exclusive, discounted rates on a global scale, allowing them to add their own markup for profit. This capability is facilitated through a software system that integrates directly with travel agencies, brokers, travel advisors, or individuals wanting to own a travel business website via a customisable plug-in and easy-to-use web application, simplifying inventory management and enabling competitive pricing.

The acquisition of Synxa could be a strategic step for Booking.com to expand its mission to simplify global travel. By incorporating Synxa’s technology and extensive network of travel products into its platform, the company can enhance the operational capabilities of travel agencies, advisors, and brokers worldwide."

Synxa’s software is notable for its user-friendly design, offering agencies a guide for integrating the inventory system, customisation options for pricing, and marketing tools. Additional features of the platform include guest communication tools, financial reporting, and AI-assisted listing editing, which streamline operations for travel agencies.

The spokesperson of Synxa said, "Joining Booking.com will mark a significant milestone for Synxa. It reflects our team's hard work and commitment to serving the travel industry. Our technology equips agencies to maximise their business potential by offering access to a wide-ranging marketplace of travel inventory at competitive rates."

The travel industry is trending towards more integrated solutions for managing travel and accommodations. This acquisition reflects the evolving dynamics of the sector. Analysts anticipate that combining Booking.com’s broad customer base with Synxa’s extensive inventory management technology will enhance the travel industry, providing more options and convenience to travel professionals and consumers.

The merger of Booking.com and Synxa's capabilities is expected to foster significant developments in the marketing, management, and consumption of travel products, affirming Booking.com's role as a leader in the travel industry and signalling new opportunities for growth for travel agencies using Synxa’s technology.

About Company:

Synxa, founded in 2015, develops B2B software that provides travel agencies, brokers, advisors, and individuals who want to own a travel business with access to a vast range of discounted, exclusive travel inventories. Together, they aim to streamline travel inventory management and expand market offerings, supporting thousands of travel professionals worldwide.

Visit the official website https://synxa.com/ for any media or commercial inquiries or email contact@synxa.com.

Media Contact

Organization: Synxa

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Website: https://synxa.com

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