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The Urban Society, the brand that with its innovative bag and backpack designs celebrated the launch of its new collection on April 12, 2025, with an exclusive event held at the brand's headquarters on Via Pietrasanta, 14.
Italy, 29th Apr 2025 – The Urban Society, the brand that with its innovative bag and backpack designs celebrated the launch of its new collection on April 12, 2025, with an exclusive event held at the brand's headquarters on Via Pietrasanta, 14.
Date: April 12th, 2025
Location: The Urban Society HQ, Via Pietrasanta, 14, Milan, Italy
Time: 7:00 PM till late
The event was attended by a select group of influencers, journalists, and brand enthusiasts who had the chance to preview the new creations designed for an urban lifestyle.
The evening was characterized by a blend of fashion, music, and design, with a musical lineup featuring 4 talented DJs. The atmosphere was vibrant and engaging, as guests explored the collections of bags and backpacks, appreciating the perfect fusion of aesthetics and functionality.
Event Program:
• 7:00 PM: Welcome and event start
• 7:00 - 8:00 PM: Big Fish – Opening DJ set with electronic beats and metropolitan vibes
• 8:00 - 9:00 PM: Tami – A musical set mixing groove and urban sounds
• 9:00 - 10:00 PM: Alga Nori – Engaging performance with a mix of experimental rhythms and minimal techno
• 10:00 - 11:00 PM: Simon S – Closing DJ set with energetic EDM, techno progressive, and soul sounds
Quote from the founder of The Urban Society:
“This event was not only an opportunity to present our new collections but to create an experience that fully reflects our vision: modern, creative accessories perfect for those who live in the city. The music and atmosphere of the event were designed to reflect the energy that characterizes our brand and community.”
Sponsored by:
• CoNext
Wine provided by:
• Ferruccio Sgubin – Exclusive wine selection for a refined experience
Additional Information:
The new collections are now available online and at selected stores.
For more details, visit https://theurbansociety.it.
Media Contact
Organization: The Urban Society
Contact Person: The Urban Society
Website: https://theurbansociety.it
Email: Send Email
Country:Italy
Release id:27059
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