NET Accelerates Global Expansion, Tapping Overseas Markets with Solid Tonic Water Pocket Tonic

South Korea, 8th Dec 2025 - NET, a food-tech company specializing in solid beverages, is drawing attention in overseas food and beverage markets with its new-concept solid tonic water, “Pocket Tonic.” Pocket Tonic is an effervescent tablet that instantly releases carbonation and aroma when dropped into water, bringing a sweet and citrus flavor perfect for mixing into cocktails and non-alcoholic beverages. Each tube contains ten tablets and can produce up to about two liters of tonic-based beverages. Its sugar-free, low-calorie formulation aligns with health-conscious consumption trends, while its compact size enhances portability and storage efficiency, clearly differentiating it from conventional liquid drinks.

After its success in the Korean market, including winning the Food Technology Grand Prize, the top award in Korea’s food industry, NET has been expanding its touchpoints with international markets by testing consumer response in multiple countries. In Singapore and Thailand, the company participated in global accelerator programs and engaged in discussions with local partners. 

In 2025, NET operated its own booths at a local trade show in Thailand and a food exhibition in Vietnam, where it offered tastings and conducted on-site consultations to collect feedback from local consumers. Tasting sessions received a highly positive response, with visitors saying they enjoyed being able to make tonic-based drinks anywhere with just water and praising the refreshing, sweet citrus flavor. 

A bar owner in Singapore also highlighted that the solid format reduces import, storage, and handling costs, is easy to keep even in a small bar, and helps create eye-catching signature drinks as guests are intrigued when the tablet fizzes in the glass. Following these events, discussions with local distributors, bars, and restaurant networks have continued, making the prospect of entering the broader Southeast Asian market, with Singapore as a key hub, increasingly concrete. These partnerships are also laying the groundwork for future expansion into the U.S. and European markets.

Beyond simply accumulating overseas experience, NET has also been building a foundation for long-term expansion. The company has directly visited major industry events such as food exhibitions in Istanbul, the ANUGA trade fair in Germany, and food-related events in Singapore to study market structures, consumer habits, and distribution environments. This approach shows that NET is not stopping at product introduction alone, but is also considering how its products can be used in real-world settings and what potential they hold across global markets.

These efforts are now translating into tangible business results. NET has signed multiple memorandums of understanding (MOUs) with overseas companies, some of which have already progressed into concrete operational stages. In particular, export shipments to Singapore have begun, and discussions are underway on local distribution models and collaborative business structures. NET is also preparing follow-up strategies that include navigating country-specific certification systems, expanding its product lineup, and developing additional formats tailored to different consumption environments.

Kim Ye-seong, CEO of NET, stated, “Pocket Tonic is less a single product than a starting point for a new way of experiencing beverages. We aim to expand solid drinks so that they are not just another option, but a natural part of everyday lifestyle.”

To make Pocket Tonic more accessible to domestic consumers as well, NET is broadening its sales channels in Korea. Consumers can easily discover and purchase Pocket Tonic by searching for the product on platforms such as Naver or Google.

Learn more at :  https://pockettonic.imweb.me/

Media Contact

Organization: NET

Contact Person: Yeseong Kim

Website: https://pockettonic.imweb.me

Email: Send Email

Country:Korea South

Release id:38690

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